Twice a year through its See Tomorrow program, the Contact Lens Institute (CLI) conducts U.S.-based custom research to explore perspectives surrounding issues that can influence contact lens fitting and wear. Results are shared through visually-rich industry reports made available for free download for the entire eye care community.

Seeking to bring these data to life for eye care professionals and practices, McDougall worked with CLI to create its Visionaries initiative—a select group of contact lens-forward industry professionals to help interpret research survey data and share insights. Four years later, Visionaries have expanded beyond optometrists to represent a diverse group of opticians, technicians, office staff in the U.S. and Canada.

Today, through bylined columns, social media sharing, video segments, conference panel discussions, and media interviews, nearly 20 CLI Visionaries regularly share insights that represent all areas of the eye care profession.