Social & Digital Media
Our team is recognized as one of the first to use social and digital media in the public relations field, dating back to 1998. Our programs garnered international attention for blog-based techniques—before “blog” was even coined, were among the first to establish corporate presences on major social platforms, and put then-new technologies such as OLED and Bluetooth to work in ways that created industry shifts.
Today, we develop and manage campaigns for global and local brands alike, making use of a broad array of digital tools, including generative AI, large-scale data modeling, and predictive analytics. At the same time, we resist chasing fads whose returns are minimal and fleeting, counseling clients to pursue avenues with higher returns while not being averse to calculated risk.
“We appreciate that McDougall doesn’t go chasing after the shiny object, but instead ensures our digital approach matches our strategic intent.”
Director, Global Research Group