The challenges of one of the world’s most iconic brands, Eastman Kodak Company, have been well documented. In recent years, the company has transformed its operating model, focusing on advanced materials manufacturing and commercial printing, with a corresponding return to profitability.

To help share its turnaround story more broadly among the financial community and customers, Kodak partnered with McDougall Communications to pursue third-party awards related to its recalibration. Working in close collaboration with the senior management team to uncover and illustrate compelling initiatives, the agency secured multiple prominent business honors at the national and global levels over 18 months.

The awards validated its new approach, attracted positive attention, and generated renewed interest in the company from prospects, top-tier business and industry media, and investors.