Research-Backed PR Program Named Among World’s Best

ROCHESTER, N.Y., March 8, 2024—A research-centered campaign to encourage increased contact lens prescribing has been nominated for three 2024 Public Relations Society of America (PRSA) Anvil Awards—the Oscars of the communications profession. Working on behalf of the Contact Lens Institute, McDougall Communications brought attention to pivotal consumer and clinician behaviors within the eye care community through a series of in-depth publications, events, digital media, and news stories. The See Tomorrow initiative is a finalist in two Silver Anvil strategic categories (Integrated Communications / B2B and Content Marketing / B2B) and a Bronze Anvil tactical category (Data Insights). Winners will be announced on May 9 during PRSA’s annual awards gala in New York City.