McDougall Communications Earns Multiple Honors—including Best of Show—at 2022 PRism Awards
ROCHESTER, N.Y., June 10, 2022—For its outstanding work in public relations, McDougall Communications was recognized with 17 total awards for campaigns and tactics spanning seven clients at the Public Relations Society of America (PRSA) Rochester chapter’s 2022 PRism Awards on June 8. The ceremony showcases the region’s top public relations campaigns and projects of the year in both the corporate and not-for-profit sectors.
For the fifth consecutive year, McDougall Communications was awarded Best of Show. The night’s top honors were earned for “Game On, Presbyopia: CooperVision Introduces MyDay multifocal,” developed in collaboration with CooperVision and Truth Collective. The innovative campaign tapped into the competitive sides of eye care professionals to take on presbyopia with the launch of the new CooperVision MyDay multifocal contact lenses.
The McDougall team received 16 additional honors:
Crisis Communications (Not-for-Profit PRism): The Making of MADE: 2020-2021 Global Education Campaign with Centre for Ocular Research & Education (CORE), Waterloo, Ontario
Global Communications (Corporate PRism): Celebrating Seven Years of CooperVision MiSight 1 day Science with CooperVision, San Ramon, Calif.
Integrated Communications (Not-for-Profit PRism): A Path Forward: The See Tomorrow Campaign with Contact Lens Institute, Ponte Vedra Beach, Fla.
Integrated Communications (Corporate PRism): Game On, Presbyopia: CooperVision Introduces MyDay Multifocal with CooperVision, San Ramon, Calif.
Integrated Communications (Corporate Award of Excellence): Celebrating Seven Years of CooperVision MiSight Science with CooperVision, San Ramon, Calif.
Marketing (Not-for-Profit PRism): Helping America See Tomorrow, with Contact Lens Institute, Ponte Vedra Beach, Fla.
Marketing (Corporate PRism): Game On, Presbyopia: CooperVision Introduces MyDay Multifocal with CooperVision, San Ramon, Calif.
Public Service (Not-for-Profit PRism): World Council of Optometry Myopia Management Standard of Care with World Council of Optometry (WCO), St. Louis, Mo.
Element Award, Advertorial (Corporate PRism): Sharing the Expertise of CooperVision's 2021 Best Practices with CooperVision, San Ramon, Calif.
Element Award, Annual Report (Not-for-Profit Award of Excellence): 2021 Impact Report with Healthix, St. James, N.Y
Element Award, Direct Mail/Direct Response (Corporate PRism): All Eyes on MiSight Sponsored Email Series with CooperVision, San Ramon, Calif.
Element Award, Feature Stories (Not-for-Profit Award of Excellence): Addressing the Dry Eye Triad: The Conversation with Centre for Ocular Research & Education (CORE), Waterloo, Ontario
Element Award, Press Conferences (Corporate Award of Excellence): Fairport on the Rise! Village of Fairport Lift Bridge Reopens with Fairport OCED, Fairport, N.Y.
Element Award, Research/Evaluation (Not-for-Profit PRism): New Perspectives: See Tomorrow Research with Contact Lens Institute, Ponte Vedra Beach, Fla.
Element Award, Research/Evaluation (Corporate PRism): CooperVision's Consumer Insights Series with CooperVision, San Ramon, Calif.
Element Award, Social Media (Not-for-Profit PRism): Launching the FWD Center’s Social Media with MCC Economic & Workforce Development Center, Rochester, N.Y.
McDougall Communications (mcdougallpr.com), founded in 2011, is focused on helping clients across the Americas, Europe, and Asia-Pacific meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management.
