McDougall Wins Best of Show at 2023 PRSA PRism Awards

ROCHESTER, N.Y., June 16, 2023—McDougall Communications won the Best of Show (Not-for-Profit) alongside 10 other honors in partnership with its clients at the 2023 Rochester Public Relations Society of America (PRSA) PRism Awards. The top nod was given for the agency’s collaboration with the Contact Lens Institute (CLI), creating the See Tomorrow program to help the U.S. eye care community reinvigorate their practices and patient trust as the pandemic subsided. The campaign was recognized last week at the national level, winning two PRSA Silver Anvil Awards of Excellence.

The firm was also presented with awards for Global Communications (World Council of Optometry), Integrated Communications (CLI), Reputation/Brand Management (CLI), Advertorials (CooperVision), Annual Reports (Healthix), Direct Response (LumenPro), Press Conferences (Golisano Institute), Publications (CooperVision and CLI), and Research (CLI). More than 150 people attended the event, held at the Jackrabbit Club.

“Watching so many organizations, colleagues, and friends acknowledged for their ideas and successes makes the PRisms one of the best evenings of the year. While it’s always great to win, the real joy comes from seeing others’ creativity celebrated, too. Congratulations to our fellow communicators across the region, including a number of first-time honorees,” said Mike McDougall, APR, Fellow PRSA, FAAO.

McDougall Communications (mcdougallpr.com), founded in 2011, assists clients across the Americas, Europe and Asia-Pacific to meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management. It is the most senior standalone public relations and reputation management firm in Upstate New York and its work regularly shapes global communications advancements.