Contact Lens Initiatives Named Top PR Programs of the Year
NEW YORK, N.Y., June 12, 2023—Initiatives from CooperVision and the Contact Lens Institute, developed in conjunction with McDougall Communications, have been recognized as among the world’s best public relations programs. Both organizations were honored at the Public Relations Society of America 2023 Anvils Award gala in Manhattan late last week.
CooperVision’s U.S. launch of its MyDay Multifocal contact lens won two Silver Anvils, in the Marketing / Business-to-Business and Integrated Communications / Business-to-Business categories. With a unique design to address the vision challenge called presbyopia as people age into their 40s, the lens was positioned as a game changer for eye care professionals across the country. McDougall partnered with creative shop Truth Collective on the program. Other category finalists included Honeywell and DHL Supply Chain.
The Contact Lens Institute’s See Tomorrow program won two Silver Anvil Awards of Excellence, in the Integrated Communications / Associations-Nonprofits and Content Marketing / Associations-Government-Nonprofits categories. Through a custom consumer research series, the group was instrumental in helping the eye care community identify opportunities to reinvigorate their practices and patient trust as the pandemic subsided. Other category finalists included the Washington State Department of Health and Partnership for the Presidio.
In recent years, McDougall Communications-led programs have won multiple Anvil honors. In addition to achieving this high-profile recognition for CooperVision and the Contact Lens Institute, the agency has done the same with the Centre for Ocular Research & Education (CORE) and the National Warplane Museum.
“Congratulations to all of this year’s Anvil winners, who have demonstrated the power of public relations. At the center of every great program are incredibly smart people—our agency team, clients, partners and others coming together to shape our respective professions,” said Mike McDougall, APR, Fellow PRSA, FAAO. “It takes a bit of bravery to step outside what’s been done before, yet that’s a constant in our strategies, pinpoint execution, and the corresponding results. It also happens to be energizing and fun—important parts of the experience.”
Since 1944, the Silver Anvil Awards have been presented to organizations that successfully address challenging issues with exemplary professional skill, creativity, and resourcefulness. They represent the benchmark of exceptional performance, with a stringent peer judging process and candidates from around the world. McDougall Communications has been awarded multiple Anvils, spanning a range of clients, programs, and categories. A total of 38 Silver Anvil Awards and 34 Silver Anvil Awards of Excellence were presented during the evening.
McDougall Communications (mcdougallpr.com), founded in 2011, assists clients across the Americas, Europe and Asia-Pacific to meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management. It is the most senior standalone public relations and reputation management firm in Upstate New York and its work regularly shapes global communications advancements.
