McDougall Communications Wins Marketer of the Year at AMA Rochester Pinnacle Awards

ROCHESTER, N.Y., June 21, 2024—McDougall Communications won two honors in the 2024 American Marketing Association (AMA) Rochester Pinnacle Awards, which recognizes corporations, non-profits, and agencies for creativity, strategy, and outcomes from the past year’s initiatives.

This year, McDougall won in the not-for-profit category for Public Relations Initiative and for Marketer of the Year with the Contact Lens Institute (CLI) for “Seeing Eye to Eye: Insights Inspire Contact Lens Prescribers.” The program presented extensive consumer and peer research in an accessible way alongside tips from leading optometrists to equip eye care professionals with the knowledge and motivation to grow their contact lens practice. This campaign previously earned McDougall the not-for-profit Best of Show award and three other honors in the 2024 PRSA Rochester Chapter PRism Awards, as well as two national PRSA Silver Anvil Awards and a Bronze Anvil Award of Commendation.

McDougall Communications, founded in 2011, assists clients across the Americas, Europe and Asia-Pacific to meet their business objectives through a range of communications services, including strategic planning, media and influencer relations, reputation and crisis counsel, and social media management. It is the most senior standalone public relations and reputation management firm in Upstate New York, and its work regularly shapes global communications advancements. McDougall is a partner of the Worldcom Public Relations Group, which provides rapid and trusted access to more than 85 independently-owned communications agencies on six continents.