In a surprise move that has already sparked holiday cheer and the occasional side-eye, McDougall Communications is thrilled to announce the arrival of its newest team member: Elfie McDougall, a seasoned expert in festive antics and yuletide mischief management.

Heather Kowalczyk, APR, vice president at McDougall Communications, has been named to Vision Monday magazine’s 2024 Most Influential Women in Optical list. For the past 22 years, the publication has recognized 40 women annually from across the global eye care industry for the honor.

McDougall Communications won two honors in the 2024 American Marketing Association (AMA) Rochester Pinnacle Awards, which recognizes corporations, non-profits, and agencies for creativity, strategy, and outcomes from the past year’s initiatives.

McDougall Communications won both the not-for-profit and corporate Best of Show awards as well as 11 other honors at 2024 Public Relations Society of America (PRSA) Rochester Chapter PRism Awards.

Mike McDougall, APR, Fellow PRSA, FAAO, of McDougall Communications celebrates with the Contact Lens Institute’s 2024 Silver Anvil Awards in Times Square following the annual Public Relations Society of America gala.